Jebsen Aims for No. 1 in HK Spirits: Scott Conchar's Roadmap

From Supply Chain Insights to Data Decisions: Jebsen's 2026 Spirits Strategy

Jebsen Wines & Spirits Hong Kong GM Scott Conchar aims to become the city's leading independent spirits distributor by 2026. Originally from Edinburgh, Scotland, Conchar previously managed clubs and bars and spent 14 years at Moët Hennessy Asia Pacific. Leveraging deep insights from frontline operations to supply chain management, he is committed to taking this family business, established in 1895, to new heights.

Adapting to Consumption Shifts: Focusing on Core Spirits Brands

In response to the global wine decline and the shift of Hong Kong travelers toward spirits, Scott Conchar is streamlining wine portfolios and strengthening spirits. The company focuses on core partners like Suntory and William Grant & Sons, promoting brands such as Glenfiddich, The Balvenie, Hendrick’s, and Monkey Shoulder. To counter the pressure of locals traveling north for consumption, the brand must enhance local competitiveness and dominate the spirits category.

Data-Driven Growth and the ABCs Strategy

Scott Conchar will implement the "ABCs" strategy by 2026 to bolster distribution and engagement, launching the SPM cloud platform in Q3 to drive decisions through data analytics. Additionally, the company will pilot joint business plans to deepen client partnerships. He emphasized that Jebsen Group’s agile entrepreneurial spirit and long-term vision allow the team to build a resilient, sustainable growth model beyond mere numbers.

📅 Publish Date: 2026-05-12

🔗 Source: https://www.thedrinksbusiness.com/2026/05/jebsen-wine-spirits-road-map-to-number-one-in-hong-kong/