Hennessy Named Official Cognac of the 2026 BRIT Awards

Hennessy x 2026 BRIT Awards: Honoring the Musical Legacy of Manchester

World-renowned Cognac brand Hennessy has announced a partnership with The BRIT Awards 2026 with Mastercard, officially becoming the year's official Cognac partner. This collaboration is particularly significant as 2026 marks the first time The BRIT Awards will be held in Manchester, a city with a profound musical heritage.

To welcome the music extravaganza's debut in the city, the Moët Hennessy brand will launch a series of exciting celebrations across Manchester throughout February, paying tribute to the city's musical history. As a core hub of British music, Manchester has birthed legendary bands like Oasis, The Stone Roses, The Smiths, and Joy Division; in recent years, talents such as The 1975, Blossoms, and Everything Everything have also emerged from this creative soil.

From Studio to Stage: A Cognac Legend Rooted in Music Culture

Julie Nollet, Managing Director of Moët Hennessy UK, stated that Hennessy has long walked alongside music culture, from the studio to the stage. The brand's name frequently appears in lyrics, such as Drake's "One Dance" and classic works by Tupac. Currently, the brand is also a global sponsor for the Bad Bunny World Tour.

Celebrations will run from February 16 to March 9, spanning multiple landmarks across Manchester, not just the Co-op Live arena. Mollie’s Studio IV will transform into a Speakeasy-style space with live bands performing Britpop classics, while Off The Square will host BRITs nominee DJ Pied Piper and DJ Silk on February 28. Additionally, famous bars including Hotel Gotham, Speak In Code, Wood&Co, and Dusk Till Pawn will participate in the city-wide festival, serving signature Cognac cocktails like the Henny Rita, perfectly showcasing Manchester's vibrant creative community.

📅 Publish Date: 2026-02-06

🔗 Source: https://thewhiskeywash.com/whiskey-news/hennessy-named-official-cognac-of-2026-brit-awards-in-manchester/