Bowmore 14 Year Old Unveils Diwali Kalamkari Gift Pack

Bordeaux Cask Finish Meets Traditional Indian Hand-Drawn Art in Global Duty-Free

Islay distillery Bowmore has announced the launch of a new festive packaging for its 14 Year Old Single Malt Whisky in global travel retail, featuring a gift box designed in the traditional Indian Kalamkari art style to celebrate Diwali. This limited-edition release is now available in select airport duty-free stores while stocks last.

This Bowmore expression originally debuted in 2024 as part of the Bowmore Appellations Travel Retail Exclusive collection, a series dedicated to collaborations with renowned wine regions. Bottled at 43% ABV, the single malt was first matured in American oak bourbon casks before being finished in selected Bordeaux wine barriques. According to official tasting notes, it delivers smoke alongside orchard fruits, enriched by berry sweetness imparted by the Bordeaux casks.

Kalamkari Craft Interprets Distillery Icons and Diwali Symbolism

The gift pack design draws inspiration from India's ancient Kalamkari art tradition. Deriving from 'kalam' meaning pen and 'kari' meaning craftsmanship, this heritage technique is renowned for intricate hand-drawn or block-printed patterns. Featuring rich textures and gold detailing, the packaging showcases a peacock symbolizing celebration, protection, and good fortune, alongside the brand's iconic sea dragon reinterpreted in Kalamkari style. The presentation also depicts the historic Scottish distillery founded in 1779 and its legendary No. 1 Vaults, framed by fruit and spice illustrations echoing the whisky's flavor profile.

Gifting Experience Spaces Launched Across Global Travel Retail Hubs

Vanessa Widmann, Managing Director Global Travel Retail Middle East & Africa at Suntory Global Spirits, stated that Diwali is an important occasion for celebration, connection, and gifting for millions worldwide, expressing excitement to partner with travel retail operators to present this special edition honoring Kalamkari artistry as a distinctive festive gift for travelers.

To support the release, promotional activations are running across multiple duty-free locations during the festival season. Delhi Duty Free hosts dedicated Diwali promotions through October and November, while London Heathrow and Bengaluru feature gifting-themed experiential pop-ups, including chocolate pairings and gift-with-purchase chocolate boxes.

📅 Publication Date: 2026-10-13

🔗 Source: The Whiskey Wash