TFWA Cannes 2026: Surge in Alcohol Travel Retail Interest

Explore Travel Retail Trends 2026: How Alcohol Brands Lead Future Growth in Cannes

TFWA World Exhibition & Conference will take place from September 27 to October 1, 2026, at the Palais des Festivals in Cannes, France. President Sarah Branquinho emphasized the significant role of the alcohol category in the exhibition, reflecting the resilience of the sector. As the GTR (Global Travel Retail) platform evolves, spirits play an indispensable core role, attracting attention through airport retail, airlines, and cruise channels.

Sarah Branquinho noted a surge in interest across vodka, tequila, premium gin, single malt whisky, and fine wine categories. The exhibition provides a platform for brand owners and buyers to connect, not only showcasing new products but also solidifying the status of the alcohol industry on the retail stage. Facing environmental shifts, TFWA is committed to providing practical insights to help the industry navigate market changes and build partnerships for long-term growth.

Global Perspectives and Tech Innovation: Decoding Consumer Behavior

This year's conference, hosted by Stephen Sackur, explores geopolitics and global mobility. Economist David McWilliams will analyze the impacts of globalization, while Gilles Roucolle examines how transport hubs are evolving in response to technical innovation, sustainability, and passenger expectations. Additionally, Charles Duhigg will dissect how technology is reshaping consumer behavior, helping brands establish more relevant connections.

Sarah Branquinho believes the travel retail industry possesses strong resilience, making it crucial to understand macro forces and traveler needs. The 2026 event brings together global decision-makers, allowing buyers to explore emerging trends and understand how brands are addressing challenges like sustainability. Bringing these dialogues together is the strength of this event, providing valuable insights for decision-making and collectively shaping the industry's future.

📅 Release Date: 2026-06-29

🔗 Source: https://www.thedrinksbusiness.com/2026/06/tfwa-notes-the-surge-in-interest-across-wine-and-spirit-categories/