NBA Star Stephen Curry's Brand - Gentleman’s Cut Bourbon Hosts Unforgettable Party at Thrive City
NBA star Stephen Curry has recently expanded his footprint in the spirits industry by hosting an exclusive party at San Francisco’s Club Thirty to celebrate the latest developments of Gentleman’s Cut Kentucky Straight Bourbon. The party, themed "A Toast To Milestones," transformed the Thrive City venue into a lavish gala that blended basketball culture with premium spirits.
Gentleman’s Cut Bourbon is a brand that began its collaboration between Boone County Distilling Co. and Stephen Curry in 2023. The night was star-studded, with guests including NBA champion Draymond Green and Milwaukee Bucks superstar Giannis Antetokounmpo among others.
The highlight of the event was the Gentleman’s Cut Signature Bar & Tasting Experience, a tasting area designed to emulate a distillery, showcasing the historical heritage and exquisite craftsmanship behind Kentucky Straight Bourbon. The event not only recreated the traditional bourbon-making process but also cleverly incorporated basketball elements, making the tasting journey uniquely flavorful. Meanwhile, the atmosphere peaked with live performances by DJ D-Nice and Bay Area hip-hop legend Too $hort, adding more vitality and modernity to the party.
Stephen Curry emphasized during the event, "This weekend is about culture and supporting our fans. I am very thankful for the gathering of friends and family to celebrate the legends of this sport and the glory of our beautiful city." He believes that every celebration, no matter the size, is rooted in deep history and traditional spirit, and this gathering was designed to create a space where people connect with one another and experience the game from a new perspective.
It is worth mentioning that this event also marks the latest development of Curry's off-court enterprise group, Thirty Ink. Thirty Ink encompasses diverse fields such as athlete management, brand development, fitness, lifestyle, influence, media, and technology, with Gentleman’s Cut being one of its key projects entering the craft bourbon market. A special installation from the Legacy Museum was also set up at the venue, perfectly linking Curry’s achievements on the basketball court with the new brand ethos, showcasing Thirty Ink's corporate mission "Elevate the Under."
17 February 2025
Source: https://thewhiskeywash.com/whiskey-news/stephen-curry-hosts-unforgettable-gentlemans-cut-afterparty-at-thrive-city/