Johnny Depp Launches Three Hearts Rum: Jack Sparrow's Legacy
Classic "Captain Jack" Revives the Caribbean Soul: A Seven-Year Aged Spirit Crafted with Friends
Actor Johnny Depp, famous for his role as Jack Sparrow in Pirates of the Caribbean, recently announced the launch of Three Hearts, a rum brand created in collaboration with his close friend Bobby DeLeon. Years in the making, the brand is inspired by Johnny Depp's deep connection to the Caribbean, paying tribute to the islands' history, traditional craftsmanship, and the spirit of friendship that inspired the brand's birth.
Interested? Browse All Rum Expressions
Traditional Craftsmanship and Multi-Cask Aging
The brand's debut release originates from the Dominican Republic and is a seven-year aged rum. Using traditional production methods, it was first aged in ex-Bourbon oak casks for five years, infused with the delicate nuances of Oloroso, before being transferred to ex-Cognac oak casks for a final two years of maturation. The brand states that this expression embodies years of patience and collaboration, honoring the Caribbean's rum heritage while sharing a spirit born of friendship.
Interested? Browse All American Whiskey
Strong Personal Identity: Symbolism of the Bottle
Johnny Depp personally designed the bottle, incorporating symbols related to his personal tattoos. The skull on the bottle signifies cherishing life and living in the moment, the lightning bolt symbolizes eternal friendship, and the number "3" represents a new beginning. Three hearts on the side of the bottle represent the loves of his life, and the base is engraved with the brand motto "No fear. No malice. No envy," showcasing a strong personal touch and symbolic depth throughout.
Interested? Browse All Cognac Expressions
Future Outlook and Regional Exploration
The Three Hearts First Edition is just the beginning for the brand, with plans to launch more series showcasing the unique styles and cultures of various Caribbean rum-producing regions. Bobby DeLeon noted that they are in no rush to push products to market, preferring to share each carefully crafted release—rooted in tradition—with spirits enthusiasts worldwide who value friendship and exploration.
📅 Release Date: 2026-04-01
🔗 Source: https://www.thespiritsbusiness.com/2026/04/johnny-depp-moves-into-spirits-with-three-hearts-rum/