Johnnie Walker Collaborates with James Jean Again for Lunar New Year Limited Edition Blue Label Whisky
Johnnie Walker has renewed its collaboration with acclaimed visual artist James Jean to introduce a new limited edition Blue Label whisky for the 2025 Lunar Year of the Snake. Building on last year's dragon-themed design, James Jean has crafted a stunning bottle design centered around three snakes, representing the qualities of wisdom, intelligence, and intuition.
James Jean explained that the three snakes in the design grow, transform, and adapt to their environment, mirroring Johnnie Walker's "Keep Walking" ethos—honoring tradition while embracing the future. He drew inspiration from the rich flavor profile of Blue Label, meticulously crafted by Master Blender Emma Walker and her team using rare casks from the brand's reserves, including discontinued expressions from "ghost distilleries."
Jennifer English, Global Brand Director of Johnnie Walker, noted that the design perfectly captures transformation and resilience, staying true to the brand's heritage while looking ahead. In addition to Blue Label, James Jean also designed Lunar New Year limited edition packaging for John Walker & Sons XR 21-Year-Old blended whisky. Both limited editions will be available in select markets worldwide.
2025-03-30
Source: https://www.whiskyintelligence.com/2025/03/johnnie-walker-renews-lunar-new-year-partnership-with-james-jean-scotch-whisky-news/