Jim Beam & Cadillac F1 Team Launch Video at Australian GP

A Cross-Border Event of Classic Bourbon and Track Speed: Celebrating Heritage and Innovation

Jim Beam, the world's leading Bourbon whiskey brand, has announced the official launch of the global film "Raised Together" to celebrate its partnership with the new Cadillac Formula 1 Team. Premiering on March 2, 2026, the film coincides with the team's debut at the Melbourne Grand Prix in Australia. This is not only the first installment of the 2026 Formula 1 season promotional series but also symbolizes the brand's official entry into elite motorsport, perfectly blending whiskey culture with track passion to capture the attention of fans worldwide.

A 90-Year Legendary Connection: From Guarding Yeast to the Peak of the Track

"Raised Together" delves into the 90-year history between Jim Beam and Cadillac in Kentucky. The film recreates the story of founder Jim Beam driving a Cadillac every night during Prohibition to protect the precious patented yeast that remains the core of the brand's whiskey today. Global Vice President KK Hall stated that this collaboration embodies the American spirit of tradition and innovation shared by both brands, aiming to connect the global fan community through racing and create emotional bonds both on and off the track.

The film will be promoted in markets including the US, UK, China, and Brazil, featuring stars Sergio Perez and Valtteri Bottas. Both drivers return this year after a hiatus and will showcase the collaboration on social media. As the official spirits partner, Jim Beam (under Suntory Global Spirits) will host multiple immersive experiences and city events during the 2026 season. Supported by General Motors, this crossover between the new team and the brand is expected to ignite global conversation at the Melbourne season opener.

📅 Release Date: 2026-03-02

🔗 Source: https://thewhiskeywash.com/whiskey-news/jim-beam-launches-raised-together-film-for-f1-debut/