Jameson Irish Whiskey Becomes Official Whiskey Sponsor of LA Galaxy

Jameson Irish Whiskey continues to expand in the North American soccer scene and has recently signed a partnership agreement with LA Galaxy to become its official Irish whiskey sponsor. This new contract marks Jameson's commitment to the North American sports market, especially following a multi-year sponsorship agreement signed recently with Major League Soccer (MLS), showcasing the brand's importance to the sport.

One of the highlights of this collaboration will be the launch of a 43-foot long Jameson branded bar at the LA Galaxy's home opener taking place on February 23 at Dignity Health Sports Park. This bar will be located in the east corridor of the stadium and designed to incorporate soccer elements, becoming a gathering place for fans during the season.

Johan Radojewski, Vice President of Marketing for Pernod Ricard North America, stated, "Soccer is not just a sport; it is a culture, a passion, and a way for fans to come together to celebrate important moments. Jameson has always been committed to creating connections, and our partnership with LA Galaxy allows us to celebrate the sport that fans love together. We look forward to raising our glasses with the LA Galaxy community and becoming a part of the passion for soccer in Los Angeles."

This partnership facilitated by AEG Global Partnerships will not be limited to the stadium bar. During home games, Jameson's branding will be prominently displayed across various digital channels and at official LA Galaxy fan festivals.

20 February 2025

Source: https://thewhiskeywash.com/whiskey-news/la-galaxy-signs-jameson-irish-whiskey-as-official-whiskey-sponsor/