Compass Box Launches Pyxis | AI-Powered Scotch Whisky Explorer Guide
Whisky brand Compass Box has always encouraged consumers to be creative and explore and enjoy whisky in the way they deem most suitable. To further promote this spirit of exploration, the brand proudly introduces Pyxis, a multilingual, Artificial Intelligence (AI)-driven whisky guide. Trained by the Compass Box Whiskymaking Team, Pyxis is designed to help users explore flavors, gain deeper insights into Compass Box's whisky products, and discover potentially interesting bottles through simple, conversational interactions.
Pyxis's functions cover a wide range of needs. Whether a user is curious about cask types, looking for cocktail recipe suggestions, or selecting a gift for someone else, it can provide guidance. Racheal, Head of Marketing at Compass Box, stated that Pyxis continues the brand's 25-year core mission. Guiding people to explore Scotch in clear, accessible language, making the experience open, intuitive, and fun. She emphasized that Pyxis serves as a digital extension of the brand's blending philosophy, capable of serving whisky enthusiasts at any stage.
The design philosophy of this AI guide is to adapt to the whisky knowledge level of every user. Whether they are a newcomer taking their first steps or a seasoned Scotch enthusiast, Pyxis can provide appropriate guidance. In the future, Pyxis will continue to be updated to include information on Limited Editions and new releases. Compass Box hopes Pyxis will become a friendly flavor guide at consumers' fingertips, opening a welcoming door to the world of Compass Box.
2025-12-05
Source: https://www.whiskyintelligence.com/2025/12/introducing-compass-box-pyxis-scotch-whisky-news/